Art Market Research (a)

 Auction and art market reform and opening up 20 years, contemporary Chinese art market, an unprecedented development. Particularly since the auction mechanism into the field of art trade, the domestic art market has undergone significant changes.
Caused the auction on the art market of well-known people in the past
art market are dual structure, that is to spread the civil market-based transactions and store transactions general market. these two types of markets sometimes independent, sometimes co-exist, because of social constraints and political and economic situation rise and fall, staggered through the thousands of years of history. in which there have been many common market is awe-inspiring old, such as Beijing Rong Bao Zhai,UGG boots cheap, Shanghai, Duo Yun Xuan, etc.; is the civilian market have had their own bright glory, like Beijing, Shanghai, Tianjin, Xi'an, Hangzhou and other places, long-term existence of such popular art circulation.
However, the basic structure of the world's art market is triple-style, that is, in addition to the above two categories market, but also keep forward to bid type auction market for trading characteristics, and in many ways occupies a leading position in the art market. Thus, since the early 90s, with the westerly Learning, auction into the country, our traditional The art market is facing great challenges, and have begun a structural shocks.
the first to be affected is the general market, especially the James Early and expansion of international tourism and prosperity light up, then, foreign guests to Hua Guanguang shopping, galleries, reception arrangements are often the Chinese will go to stop it. If Liulichang Culture Street in Beijing, row upon row of galleries, customer bustling, busy all day, not only a lot of the art market operators to make money, and guides are also booming because of the gallery made a fortune. a time, the size of the gallery first emerged, galleries throughout the country has become a hot industry. Unfortunately, a long boom, works of art It took the rise of the auction galleries driven a dilemma, the advent of a particular market, almost all the traditional general market bleak.
increasingly difficult to do business first gallery in March China Guardian In 1994 the international practice standards , took the lead in organizing the work of art spring big racket, and in November the same year, created a small art film mode. soon followed suit domestic famous auction house, resulting in secondary canopy art auction to come, attracted many collectors and painter market, creating a source of a large number of galleries loss of customer, market down quickly shrinking, either buy or sell, and then the scenery is not old. In contrast, the private shops relied on flexible mechanisms, and some room to maneuver However, the days of state-owned stores are generally well off, lack of funds, taxes are not light, staff burden, and so, the weight they are really out of breath. such as Guangzhou and other artifacts set of elegant vegetarian restaurant, the past is the leading local galleries boss, can be both difficult after the mid-90s, wants to come, setbacks in the face of the art market is always in Guangzhou Guardian, peace and Heritage Auction Company Auction company's aggressive trend.
followed by decreasing the number of galleries. According to authoritative statistics, various galleries in 1994, more than 5,000 nationwide, and by 2000 the country in 1997 left more than 3 years decreased by 60%, the average annual decline 1000. In particular, some domestic medium and small cities, have a closure of a large number of operating art galleries, is in Beijing, Shanghai and other cities, the size of various types of galleries are shrinking, even reluctantly letting their properties to the clothing, food, entertainment and other industries are struggling to survive the situation is evident.
At the same time, private markets to varying degrees by the auction market, the rise of a strong impact on a large scale. Sellers no longer have to rely solely on a street vendor to hand their works of art, who has a new sales channels, can go to try an auction company commissioned each other through the auction profits. In Beijing, some small auction companies often preferred to Panjiayuan Flea Market looking to shoot on the small works of art, on the contrary, the buyer also purchase a multi-channel, in particular, will take all kinds of small The works of art, those who have the quality and cheap, fancy placards that is, eliminating the need for a bargaining session with the seller, not only a good shopping environment, but also more time and effort. shows that the grade art auction market than private market, but also buyers and sellers can always use a transaction model, it offers endless Seoul, the greater the market share accounted for more.
to the art auction art auction market opportunities
the sudden emergence within a few years , so that our long-term art market dominated by the dual structure of the ternary structure of the international prevailing replaced. like the planned economy to market economy, like in this collection for the domestic sector, the investment community and the arts shock is unprecedented. Although the art auction market for other types of art caused a lot of influence, but it also to include general market and civil markets, and the contemporary Chinese art market, the rapid development of the whole created a rare opportunity.
First, the overall level of the art market, art market in the dual structure of the old model, works of art categories for trading relatively scarce, the general focus for the Chinese painting and calligraphy, antique curios, general miscellaneous roof, etc., and each type The species is also relatively simple, in other words, less categories, often more than quality products, lack of quality heavy head, therefore, the domestic art market structure is difficult for the art trade has a powerful appeal to both sides, on the contrary'd overseas art auction market more strongly the temptation.
this, the rise of the art auction to break this pattern. Jiajia of China, for example, in 1994 the company began the first major film shot on the last painting, has been shooting the 10th, from small to big markets, including r94 autumn auction of Chen Yifei , 97 Spring Auction Ding Shaoguang succinic-bit masters the world's highest auction price has without exception, are created in the Guardian, has far exceeded its auction price level abroad. In addition CapitaLand's first auction of rare books has been here 9 th, jewelry Auction has been here 8 th, the same striking results.
contrast, classical furniture auctions Pacific is also very worthy of praise. The company started from the r97 first autumn auction special antique furniture auctions, has been the 3rd calendar. The first Auction has launched the main hall, study, bedroom three a total of 38 Ming and Qing furniture, boutique, closing 28 cases, of which 10 million or above up to 5, a clear pear nine screens sold 1.1 million yuan at high prices (see chart). On this basis, the company, and 98 special spring auction of antique furniture is a bumper harvest, making a total of 82 on turnover of 64, 10 of which as many as 15 million or above, an independent panel next pear gall flat wooden case sold for 3.3 million yuan, with the same session of the auction Li Keran a small collection of circles, go to the gallery as a luxury shopping stall and dismissive, and many people could not find a collection of the best ways to their own ideals. However, the art auction was to make them into vista, if not found in a New World aristocracy and the boundaries of the sub-investment in the civilian workplace. in the auction before the auction that people can pre-screen, saw hundreds of pieces of art, style, feel the influence of culture collections, which no gallery and are not capable of spread within a short time, it is determined to collections but not for those who put into practice, will undoubtedly have a very strong appeal. At an auction, buyers bid among competing potential strong atmosphere, some record auction price continue to produce, and will undoubtedly stimulate more people infected and determined to enter the market. Over time, the art auction created a new generation of collection of contemporary Chinese army. whether it is collectable buyers or investment buyers or open consumer buyers, they become more familiar with the auction, where have their fun, their sustenance, and their vital interests, and their galleries and there may be more familiar to spread, because the art auction gave them a collection of new kinds of economic philosophy, which is financing elegant, convenient collection means, rich in charm of social activities. as September 1998, a total of Tibetan art auction on the first shot Qi, Fu, Chang,UGG boots clearance, Li Keran, yellow stomach, Han Meilin, gold and other famous paintings and maps, stamps, jewelry and other 289 auction, auction 265. Although the auction total only 18 million yuan, but the popularity of the full collection of the economy, an epoch-making art auction to fill in Tibet empty move, has an eye-opener. It indicates that Tibet will become a piece of paradise art auction, contemporary Chinese art market's overall development has laid a new foundation.
Third, the optimal combination of various market carrier, innovation . art market barriers dual structure is broken, the traditional format has not plummeted, many of which also promptly arrested, well-revitalization.
old antique shops, as some institutions began to try division, while retaining the galleries, based on formed by its history of goodwill and intangible assets with powerful strength, self-organized art auction. typical of the 1993 establishment of the Shanghai Duo Yun Xuan art auction company, established in 1995, Beijing Rong Bao art auction and Chinese bookstores Neptune Village, Beijing backed the auction house and so on. particularly in Shanghai Duo Yun Xuan, which back in 1992 with the Hong Kong Wing Shing Auction Co., Ltd. joined hands twice in the success of the Hong Kong auction of Chinese art, each have more than 10 million turnover Hong Kong dollar .1993 May, the two sides together again, the spring auction in Hong Kong,UGG shoes, the introduction of modern Chinese paintings, ancient pottery, jade and more than 600 other works of art with a turnover of more than 16 million Hong Kong dollars.
the accumulation and have the art auction of more mature experience, just come out of the Shanghai Duo Yun Xuan art auction company, to facilitate independence in June 1993 held the first auction of Chinese painting and calligraphy. This is the opening of Shanghai's first large-scale works of art 150 years of international auctions, its Auction aims to: promote Chinese traditional arts to improve the cultural quality of the public; development of the art market, and guide people to a new area of investment and to attract overseas collectors participate in folding, integration with the international art auction industry. At the meeting, all 153 auction shoot out of 111, 73% turnover rate, turnover of 7.53 million Hong Kong dollar .1994 June, the company re-organized cloud Xuan unprecedented auction of Chinese paintings and calligraphy, a total of 256 works of art brought to the auction sets a record turnover of up to more than 1,500 RMB newest auction records, has aroused strong repercussions at home and abroad. It shows that China's art auction has shown a south and north, crowded trend, the traditional elite galleries in the history of its own new old shop again.
general market so, the domestic market is around the civil case, they all have in to the impressive upgrade. If Beijing Antique City established in 1995, its predecessor is Beijing Jinsong folk art flea market, then spread the all- , and now the city is an area of 24,000 square meters, the largest and most modern Antique, basically from the stall-run transition to a common store-run market structure, the art trade format on a grade, in a species and indeed the extent comparable to Beijing Liulichang Culture Street, the rapid increase in popularity at home and abroad. Another antiques market in Tianjin, Zhengzhou,UGG boots, Antique, folk art, Shenyang Oriental Trading City (formerly the case), are in circulation in recent years the field of art three markets are integrated within, a clear sign of mutual penetration.